3.8X
Qualified Lead Growth
Audience-first targeting generated significantly more qualified leasing inquiries from active adult renters.
46%
Lower Cost Per Lease
AI-powered optimization improved efficiency while maintaining lead quality.
2.9X
Tour Conversion Rate
Behavioral optimization and retargeting helped convert more prospects into scheduled tours.
94%
Occupancy Achieved
The community reached stabilization faster while preserving rate integrity and resident quality.
Wilcox Meadows entered the market with a unique offering: spacious, single-story rental homes designed for active adults seeking the freedom of renting without sacrificing the comfort of homeownership. The community featured private entrances, attached garages, open floorplans, and a maintenance-free lifestyle in a highly desirable Northeast Ohio location.
The challenge wasn't awareness.
The challenge was education.
Many prospective residents didn't know a build-to-rent lifestyle existed. We needed to introduce a new housing category, build demand among an older demographic, and convert high-intent prospects into tours and leases.
We built a full-funnel strategy focused on audience intelligence, life-stage targeting, and behavioral insights.
Key initiatives included:
Paid Search campaigns targeting active adult and downsizing intent
Audience targeting built around homeowners, empty nesters, and lifestyle transition signals
Meta campaigns showcasing single-story living, maintenance-free convenience, and community benefits
Programmatic media targeting high-value 50+ audiences across Northeast Ohio
Geofencing campaigns around competing active adult and senior housing communities
Connected TV campaigns designed to build awareness with mature renter audiences
Identity Resolution technology to uncover previously anonymous website visitors
Dynamic retargeting campaigns focused on tour generation
Heat map analysis and conversion optimization to improve lead generation
AI-powered budget allocation and campaign optimization across channels
Most multifamily marketing starts with channels.
We started with people.
Through audience intelligence, behavioral data, and life-stage targeting, we identified residents most likely to embrace the build-to-rent lifestyle before they began actively searching.
The result was a more efficient leasing strategy, stronger lead quality, and faster occupancy growth.
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