10 Months
To Stabilization
The community achieved stabilization significantly faster than projected lease-up timelines.
$376
Cost Per Lease
Performance media, audience intelligence, and AI optimization delivered highly efficient resident acquisition.
4.6X
Qualified Lead Growth
Full-funnel demand generation created a consistent pipeline of high-intent prospects.
3.2X
Higher Tour Volume
Audience targeting and conversion optimization significantly increased leasing activity throughout the lease-up period.
North Texas was growing fast.
So was the competition.
As a new lease-up, The Starling entered a market experiencing an unprecedented wave of multifamily deliveries. New communities were launching throughout Princeton, McKinney, and the surrounding corridor, all competing for the same renters.
Ownership needed more than awareness.
They needed leasing velocity.
The goal was aggressive: accelerate occupancy, establish market presence quickly, and achieve stabilization as efficiently as possible while maintaining healthy lease economics.
We built the entire strategy around speed, efficiency, and audience intelligence.
Rather than relying solely on traditional ILS traffic, we created a full-funnel demand generation program designed to reach renters before competitors could. Paid Search became the primary acquisition engine, capturing high-intent renters actively exploring housing throughout Collin County and neighboring markets.
Paid Social and Programmatic campaigns expanded awareness among audiences most likely to relocate into the area. Identity Resolution technology helped uncover previously anonymous website visitors, while AI-powered optimization continuously adjusted budgets, bidding strategies, and audience targeting to maximize leasing performance.
As traffic increased, we layered in heat map analysis and conversion optimization to improve website engagement, reduce friction, and create a smoother path from visit to tour.
Every dollar was focused on one objective:
Generating leases faster.
Most lease-ups focus on generating traffic.
We focused on generating leases.
By combining audience intelligence, identity resolution, AI-powered optimization, and conversion-focused experiences, we created a leasing engine capable of scaling demand while maintaining efficiency.
The result was accelerated occupancy growth, a remarkably efficient $376 cost per lease, and full stabilization in just 10 months.
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