3.6X
Increase in Retail Leasing Inquiries
Commercial leasing campaigns generated significantly more qualified tenant interest across available retail and office opportunities.
41%
Increase in Measured Foot Traffic
Audience-first media strategies helped drive more consumers into the district throughout the year.
2.8X
Higher Engagement with Tenant Promotions
Retailers, restaurants, and businesses benefited from increased visibility and consumer interaction.
95%
Commercial Occupancy
The district maintained strong leasing momentum while continuing to attract new retail and dining concepts.
Most mixed-use marketing focuses on apartments.
First & Main required something different.
The objective was to simultaneously increase retail leasing demand, support existing tenants, drive consumer visitation, and strengthen awareness of the district as a destination.
Success wasn't measured by leads alone.
It was measured by foot traffic, tenant visibility, retail demand, and the overall health of the ecosystem.
The challenge was creating a marketing strategy capable of generating activity across multiple audiences while supporting both commercial and residential objectives.
We developed a destination-focused marketing strategy designed to increase visibility, drive visitation, and support commercial leasing activity.
Key initiatives included:
Paid Search campaigns targeting retail, restaurant, office, and lifestyle-related demand
Meta and Instagram campaigns promoting shopping, dining, events, and community experiences
Geofencing around competing lifestyle centers, shopping districts, and high-value consumer locations
Programmatic campaigns designed to increase market awareness and visitation
Audience intelligence modeling to identify high-frequency retail and dining consumers
Dynamic creative campaigns featuring retailers, restaurants, seasonal events, and community experiences
Foot traffic measurement and visitation analysis
Identity Resolution technology to understand audience composition and visitation behavior
AI-powered optimization focused on maximizing both traffic and tenant exposure
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