3.4X
Qualified Lead Growth
Performance campaigns generated a significant increase in qualified leasing inquiries while maintaining audience quality.
41%
Lower Cost Per Lease
AI-powered optimization and audience intelligence reduced acquisition costs throughout the lease-up period.
2.7X
Higher Website Conversion Rate
Landing page optimization, behavioral analysis, and retargeting improved prospect engagement and lead conversion.
92%
Occupancy Achieved Ahead of Forecast
Demand generation efforts accelerated leasing velocity and helped the community outperform projected stabilization timelines.
Cirrus at Aqua entered the market as a newly delivered luxury waterfront community in Bradenton, Florida. The property faced the challenge of rapidly building awareness, generating qualified demand, and converting prospects in an increasingly competitive Gulf Coast rental market. The goal was simple: accelerate lease velocity while maintaining rate integrity.
We built a full-funnel leasing strategy focused on audience intelligence, performance media, and conversion optimization.
Key initiatives included:
Paid Search campaigns targeting high-intent renters actively searching within Bradenton and Sarasota
Meta and Instagram campaigns focused on waterfront lifestyle, amenities, and location advantages
Geofencing campaigns targeting competing luxury communities and high-value destinations
Identity Resolution technology to uncover previously anonymous website visitors
Dynamic retargeting campaigns across display and social channels
Landing page optimization and heat map analysis to improve conversion rates
AI-powered bid optimization and budget allocation across channels
Weekly performance analysis and creative testing
Most lease-up campaigns focus on generating traffic.
We focused on identifying the right renters, understanding their behavior, and influencing decisions across the entire leasing journey.
By combining audience intelligence, performance media, AI-powered optimization, and conversion-focused experiences, Cirrus at Aqua achieved faster lease-up performance with greater marketing efficiency.
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