3.1X
Qualified Lead Growth
Audience intelligence and full-funnel targeting generated a significant increase in qualified renter inquiries.
38%
Lower Cost Per Lease
AI-powered optimization improved efficiency across every major media channel.
2.4X
Higher Website Conversion Rate
Landing page improvements and behavioral optimization increased prospect engagement and lead submissions
95%
Stabilized Occupancy
The community achieved strong leasing momentum while maintaining focus on resident quality and long-term retention.
5115 at the Rising wasn't a traditional apartment community.
Located in Cleveland's Slavic Village neighborhood, the property combined attainable housing, townhomes, community services, retail space, and a mission-driven vision for neighborhood revitalization. The challenge was generating qualified renter demand while introducing a completely new housing opportunity to the market.
The objective was clear:
Drive awareness, accelerate leasing activity, and establish 5115 at the Rising as one of Cleveland's most compelling new housing destinations.
We developed an audience-first leasing strategy designed to identify renters most likely to value affordability, location, community amenities, and accessibility.
Key initiatives included:
Paid Search campaigns focused on affordable and workforce housing demand
Audience targeting built around renter intent, life stage, and mobility signals
Meta and Instagram campaigns highlighting lifestyle, community impact, and neighborhood revitalization
Geofencing campaigns targeting competing communities and key employment corridors
Programmatic display campaigns designed to increase awareness throughout Greater Cleveland
Identity Resolution technology to uncover previously anonymous website visitors
Dynamic retargeting campaigns focused on returning high-intent prospects
Conversion optimization across landing pages and leasing experiences
AI-powered budget allocation and campaign optimization
Continuous creative testing to improve engagement and lead quality
Most multifamily campaigns focus on units.
We focused on people.
By identifying the audiences most likely to value community, accessibility, affordability, and neighborhood connection, we built a marketing strategy that aligned with the property's mission and leasing goals.
The result was stronger demand, faster lease velocity, and a more efficient path to stabilization.
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